We constantly work on improving and evolving our products and services based on local market needs and customer demands. Here are a few examples:
New acquisitions and benefits expand coverages
MetLife acquired PetFirst Healthcare, a fast-growing pet health insurance administrator, in 2019. Founded in 2004, PetFirst covers more than 40,000 pets and has a built-in focus on community and support of local humane societies and shelters. With PetFirst’s acquisition, MetLife now offers a new benefit that continues to grow in popularity.
MetLife also acquired Bequest, Inc. (“Willing”), a digital estate planning service, which reinforces our commitment to providing simple and easy-to-use benefits that respond to consumer needs. Willing makes it easy to create a quality estate plan in as little as 15 minutes from anywhere. Since its inception in 2015, Willing has helped more than half a million families create important legal documents such as wills, trusts, and powers of attorney.
We expanded our benefits offerings in the U.S. to include Health Savings & Spending Accounts in 2019. These products provide employees tax-advantaged benefit account solutions that will help to maximize existing healthcare and voluntary benefits offerings. And by offering employers an integrated experience and consolidated account management across all of MetLife’s benefits, we can better help them save time, reduce complexity, and provide their employees with important tools to help them realize their financial goals.
France enhances customer journey
MetLife France launched several key innovations focused on enhancing the customer journey in 2019, including making it easier and quicker to subscribe to mortgage insurance; offering better-priced coverage, including limiting extra premiums linked to specific pathologies; and providing a new app that acts as a subscription platform and self-care tool to help insurers better administrate policies and claims. MetLife France also improved its funeral plan product for our Direct to Consumer business with new extended services for the insured and their family and preferred pricing for funeral organizations.